Simpli.fi is a programmatic advertising platform that offers various digital marketing solutions. Founded in 2010, Simpli.fi specializes in programmatic display, mobile, video, and social advertising. The platform is known for its ability to provide granular targeting, real-time bidding, and data-driven strategies to optimize advertising campaigns. Key features of Simpli.fi include: Location-Based Targeting: They offer precise targeting based on user location data, allowing advertisers to reach specific audiences in designated geographic areas. Audience Targeting: Simpli.fi provides the ability to create custom audiences based on various criteria such as demographics, interests, and online behaviors. Real-Time Bidding: The platform supports real-time bidding, enabling advertisers to bid on individual ad impressions as they become available. Advanced Reporting and Analytics: Simpli.fi offers detailed reporting and analytics to help advertisers measure the effectiveness of their campaigns and make data-driven decisions. Omnichannel Capabilities: Their platform supports multiple advertising channels, including display, mobile, video, and social media, providing a comprehensive solution for digital marketers. Simpli.fi serves a wide range of clients, including agencies, brands, and local businesses, helping them achieve their marketing goals through targeted and efficient digital advertising strategies.