LaFleur Marketing

A solid marketing foundation is not just about having the right tools and tactics; it's about creating a resilient and adaptable strategy that supports your firm's growth, reputation, and relationship with your clients. Where should you start? 👨💻 Optimize Your Online Presence: Start with a conversion-focused website optimized for search engines and responsive across all devices. This ensures potential clients can find and engage with you easily. 🗒️ Collaborative Workshops: Strategically refining your marketing efforts helps you clearly communicate your value to the market and effectively showcase your practice areas. Why does this matter for your firm? 💵 It is challenging to establish a competitive edge and build a brand with a limited budget while managing your caseload. 📈 If you're a small firm or know a firm looking to grow, LaFleur now offers a low-cost package specifically designed with growing firms in mind. Our package helps you build a strong marketing foundation, attract more clients, and enhance your firm's reputation. 🔗 LaFleur has nearly 10 years of experience helping law firms grow. Visit LaFleur's Marketing for Growing Firms to learn how we can help your firm thrive! #digitalmarketing #LegalMarketing https://lnkd.in/gsP5hWKH

Behind the scenes! 👀 Earlier this week, we met Dauphin Americas for a press check at Foremost Graphics Group to review and approve their latest printing project. We loved creating new materials for their upcoming exhibit at #NeoCon2024! Check out their new At a Glance materials at exhibit #393 on the third floor at THE MART in Chicago, June 10-12.

Are you leveraging data and identifying KPIs in your marketing strategies? A data-driven approach to your marketing and operations will enhance client service, optimize marketing efforts, and increase operational efficiencies amid industry changes. In our latest blog, Leigh Ebrom outlines, 📈 The role of data in law firm growth 👨💻 Identifying Law Firm KPIs for marketing 📊 Make sense of your data using visualizations and tools 👨💼 Treat business development experts like they are expert witnesses #legalmarketing #lawfirmgrowth #digitalmarketing Read more here: https://lnkd.in/gX3N_3gf

🔍 SEO is changing and (more importantly) here's how it will affect you: Google is transforming search with new AI-generated overviews, and this means big changes for your SEO strategy. Here’s what you need to know: 1. Simplified Answers & Complex Queries: Google's AI offers quick, reliable responses to straightforward questions and provides detailed, multi-step answers for complex queries. However, always verify the information and consult with professionals when needed. 2. Enhanced Search Planning: AI can assist with various planning tasks, such as meal prep and vacations, delivering tailored plans directly in your search results. It's important to remember that personalized advice remains crucial. 3. Visual Search Capabilities: With AI's visual search, you can use images and videos to find solutions, making getting the information you need easier without lengthy descriptions. This feature enhances the user experience and helps maintain visibility for all businesses. 4. Zero-Click Environment: AI-powered snapshots will provide answers directly on the search results page, reducing the need for users to click through to other sites. This means your content must be optimized to appear in these snapshots to stay visible. Stay ahead in the digital landscape by optimizing your content for these new AI features and ensuring your SEO strategy is up-to-date! 📈 #GoogleUpdate #AI #DigitalMarketing #SEO #SearchEngineOptimization #LegalMarketing #TechMarketing

We're at the Michigan Council of Women in Technology Foundation (MCWT) executive connection summit! It's been a full day of insights about leveraging technology to achieve business success!

Connectionology® Seminars of America is one of our favorite seminars to attend. We always come back energized from the insights and engaging conversations with trial lawyers from around the country! #legalmarketing #connectionology

Thank you, Ben Aston for including LaFleur Marketing's Legal Marketing Radio on your list of of Sixteen Best Legal Marketing Podcasts of 2024! We love chatting with experts in the legal field and diving into marketing strategies tailored for the legal industry. It’s an honor to be on the list with so many other great podcasts! #legalmarketing #digitalmarketing #podcast

Should you let AI write your next blog post? The answer isn't so simple. While AI can help write social posts, brainstorm taglines, and outline blogs, it can't replicate true human expertise. Use AI as a tool but rely on humans for strategy, brand identity, and authoritative content. The key is using AI as a supplementary tool, not a complete replacement for human expertise and oversight. Here's when to use marketing AI vs relying on human marketers: 🤖 Use marketing AI for: ✔️ Writing social media posts ✔️ Building advertising copy ✔️ Brainstorming taglines ✔️ Populating an FAQ section ✔️ Outlining a blog's structure ✔️ Creating automated emails 🧑💼 Rely on humans for: ✔️ Crafting goal-driven marketing strategies and campaigns ✔️ Defining a brand identity or narrative ✔️ Creating subject matter expert and research-driven content ✔️ Explaining new or rapidly evolving topics ✔️ Telling your clients' stories and building social proof ✔️ Editing and fact-checking Read more in Leigh Ebrom's blog, "AI marketing: What it is and when you should use it" → https://lnkd.in/gK6gznMf And hear more from Leigh in tomorrow's webinar from Connectionology® Seminars of America, "Generative AI Deployment and Compliance in Law" → https://lnkd.in/gahKfUjK

📣 Tomorrow! Are you a legal professional trying to navigate the complexities of AI deployment and compliance? Join Will McDermott and Leigh Ebrom from our team for a webinar with Connectionology® Seminars of America, where they'll cover: 🤖 A generative AI in the legal industry overview 💡 Ethical considerations and professional conduct 💪 Actionable strategies and best practices & more ❓ Opportunities for questions and discussion Staying ahead of technological advancements and regulatory landscapes is crucial for success as the legal industry evolves. Register today! #connectionology #AIcompliance

🎙 👉 New podcast! Brooke Lively, founder and president of Cathcap, Inc., and Leigh Ebrom, Director of Compliance and Content for LaFleur, discuss the importance of data-driven marketing for better decision-making at your law firm. Why your law firm needs data to make informed decisions and avoid relying solely on gut instinct. Whether you’re just starting out or looking to grow your firm, they talk about goal setting and tracking key performance indicators (KPIs) to measure success. 🗯 Find it here: https://bit.ly/441QzFY