Lawrence focuses on unlocking leadership potential so that individuals and teams achieve top-level performance. He approaches every coaching engagement with a fresh eye and helps clients make successful transitions to positions of greater responsibility. He collaborates with executives from mid-level to C-suite to create individual, customized programs to bring out their best. With Lawrence’s guidance, clients imagine ideal future outcomes; identify personal strengths and a values-based purpose; create an action plan; and, follow through to empowering results. He is especially skilled at helping clients elevate their leadership by enhancing executive presence and strengthening their communication and interpersonal skills for greater influence. Lawrence genuinely cares for his clients who experience his steady support and invitations to stretch beyond their comfort zones for greater professional achievement and personal fulfillment. Personal Philosophy True leadership is about change – either noticeably adapting what already exists or transforming it into something new. Management is about making sure the trains run on time and leadership is about new technologies and new routes to forge a new path. My number one rule for myself is to show up – first and foremost physically and also mentally and emotionally. I’m consistent and reliable. You can count on me. I believe in emphasizing strengths to leverage potential and identifying core values that define a steady purpose; that we magnify what we give energy to; that change is an inside-out process and that we have the power within ourselves to change our lives and the world around us. Business Experience Prior to becoming a certified coach, Lawrence had more than two decades of experience working in sales and marketing that included management roles with P&L responsibility ranging from large companies such as Time Warner, Ziff Davis and the Economist Group to smaller and more entrepreneurial dot-com startups. Lawrence graduated cum laude from Duke University with a major in public policy, concentrating in communications. He enjoys tennis, golf, fishing, reading and movies. He lives in Grand Rapids, MI with his wife, an orange cat and a black Labrador.